A casino is a place where people gamble and play games of chance. It’s not a place that necessarily has to be extravagant; there have been plenty of simpler places that housed gambling activities and provided the billions of dollars in profits that casinos now rake in every year. While musical shows, lighted fountains, shopping centers and lavish hotels all help attract visitors and make them feel at home while they are there, the true foundation of any casino is games of chance.
While there are many ways to gamble, the most popular casino games are slot machines, blackjack and poker. Unlike lottery tickets, coin flipping and sports betting, which also involve chance, these games require some level of skill. There are some exceptions, such as video poker and keno, but the majority of the games available in casinos are games of pure chance.
Because of this, security is a huge part of the casino business. It starts on the casino floor, where dealers have a close eye on their patrons and can spot anything from blatant cheating like palming and mark-making to erratic betting patterns that indicate the possibility of a scam. Then, table managers and pit bosses have a more broad view of the tables and players, checking for table-side scams. In addition, the casino industry is heavily dependent on events and group business, so marketing needs to address those areas as well. Getting found online and driving discoverability is key, as is making your events and group services stand out from the competition.