Understanding the Casino Audience


After the success of Goodfellas, the director Martin Scorsese made Casino, starring Robert De Niro and Joe Pesci. Its success paved the way for a new wave of filmmakers to take a shot at the gritty world of organized crime in the 21st century.

Many marketing professionals believe that the most important aspect of understanding a casino audience is knowing their demographics, including age, income, and education level. However, while this information is helpful, it is hardly sufficient to understand what is driving their behavior and why they visit casinos.

People who gamble at casinos are a diverse group, ranging from regulars who strut their stuff confidently expecting to win big to those hoping to recoup what they lost in the last round. But they all share one thing in common – they’re there to have a good time! With music blaring and coins clinking, it’s hard not to get caught up in the energy of the place.

To keep the patrons in their seats, casinos offer a variety of inducements. High rollers are given their own gambling rooms away from the main floor and are offered extravagant entertainment, luxurious hotel suites, reduced-fare transportation, free food and drinks while gambling, and other perks. But even the lesser bettors are lured in by the promise of winning, which is why casinos use a variety of psychological tricks to make their games as appealing as possible. For example, the red color used in casino design is believed to stimulate the blood and help players lose track of time.