A casino is a place where people gamble and play games of chance. While some may have a favorite game or type of gambling, most enjoy the thrill of trying new ones.
In a casino, the environment is designed to be exciting and fun with flashy lights, music, and a sense of adventure. People mingle and socialize with their friends while trying their hand at everything from poker to roulette. There is no telling when luck will strike and that feeling keeps people coming back for more.
People have always trusted each other more than they trust brands, which is why marketing strategies for casinos should focus on promoting positive experiences and testimonials from past guests and winners. Displaying these on websites and social media pages helps prospective customers understand that others have had great experiences at your casino and want to share their experience with you as well.
For many years, marketers focused on demographics when planning their marketing campaigns. This approach to audience analysis was useful in some ways, but it failed to consider a deeper level of the customer’s journey. Demographic data tells you a lot about your customers, but it isn’t enough to understand what drives them and why they choose your brand over the competition.
In traditional casinos, the focus was on maximizing the number of slot machines and other games, encouraging players to keep coming back. To do this, designers would often avoid natural light and make it difficult to navigate through the space. Roger Thomas pioneered a different style of casino design, which he called playground design.