How to Market to Millennials Using Casino Marketing Techniques

Casino is one of the most famous movies about gambling. It has a great cast, including De Niro, Sharon Stone, Joe Pesci, and Lorraine Bracco. It is also an interesting look at the changing face of gambling. It was not that long ago that casinos were dark, seedy places where gangsters and union bosses collided in a sleazy hellscape. Now, they are family friendly and almost Disneyland-like. This is not to say that casinos are better or worse than they were, but rather a reflection of the times.

Unlike games of chance, most casino games have a significant element of skill and strategy, making them more like board games or video poker than pure chances. In addition, players can earn free goods or services (known as comps) at most casinos. These include things like hotel rooms, free food, show tickets, and limo service. Casinos want to keep their gamblers happy and spending money. This is how they make their profits.

Casino marketing must go beyond demographic information about prospective guests. Instead, focus on understanding their motivations and pain points. For example, a group of women standing outside a casino may not just be interested in playing games but could be visiting for a bachelorette party or a business retreat. To reach these types of people, casinos must market themselves as event venues and target them specifically with the right messaging and offers. In addition, they should use location marketing tactics such as beacons and geofencing to increase brand awareness and attract potential guests.