How to Get the Most Out of Your Casino Marketing Budget


A casino is a gambling establishment that features games of chance and other forms of entertainment. It is also a place where people go to relax and have fun with friends. Many casinos feature restaurants and other amenities for their guests. The thrill of the game and the possibility of winning big is what draws many to a casino. This is why it is so important for casinos to market themselves effectively and keep their customers coming back.

There are several tried and true casino marketing strategies that have worked for years. Some of these include advertising on television and in newspapers, contests or sweepstakes, hiring celebrity endorsers, in-store promotions, consumer shows (like trade shows), direct mail, and word of mouth campaigns. Casinos also often use social media and radio to reach their audience.

The typical casino gambler is a middle-aged woman from a family with above-average incomes. According to a study published by Roper Reports GfK and the U.S. Gaming Panel by TNS, 23% of American adults are casino gamblers.

Casinos have become increasingly choosy about their customer base. They have made efforts to attract high-stakes gamblers and have separate rooms for these types of players. High-stakes gamblers can spend tens of thousands of dollars on one spin of the wheel. Casinos make most of their profit from these high-rollers. These high-rollers are given special comps such as free rooms, meals, and entertainment.

It is important for casinos to keep up with their audience’s trends in order to stay competitive. Millennials are starting to enter the casino-going audience, and they have different spending habits than their Boomer and Gen X counterparts. Millennials are more likely to spend on food, entertainment, and non-gaming activities than their older counterparts. In addition, they have a higher likelihood of using mobile devices to research and book their casino visits.

Getting the most out of your casino’s marketing budget requires a bit of experimentation. Test a variety of marketing techniques before investing the bulk of your budget in any one of them. For example, some audiences respond better to Facebook ads than SMS text messages. In addition, some audiences prefer to see your content on video platforms, while others are more interested in traditional printed advertising.

In a time when violent, profane crime was in fashion thanks to the success of Goodfellas, Casino was hailed as a sort of spiritual sequel, and Robert De Niro and Joe Pesci were signed up to star. But Scorsese’s ambivalence toward the genre was evident in the film’s truly hellacious violence, including a torture-by-vice sequence that required an editing job to avoid an NC-17 rating. Nonetheless, Stone nailed the character’s uncanny ability to seduce and control men.