How to Create a Casino That Attracts High Rollers


Many casinos have learned the value of building loyal customers, but how can you create a casino that’s a magnet for high rollers? The secret lies in the casino’s marketing. In fact, casinos are masters of customer retention. After all, very few gamblers will spend tens of thousands of dollars on their first visit. Casino marketing focuses on attracting high rollers, while keeping them happy and comfortable. Here are some tips to make your casino experience a winner.

High rollers want to see their money doing good in their community. While Pennsylvania doesn’t have a state-run gambling center, the casinos in the Commonwealth generate $2.4 billion in tax revenues each year. To create an environment where high rollers feel good about doing business, casinos should offer incentives and in-kind contributions to local nonprofits. For example, the casino could offer free drinks and cigarettes to its top customers. Other examples of generous inducements include matching donations to charities.

Players gamble by playing games of chance or skill. Although casino games have a predictable house edge, players may still be able to make large short-term gains. In addition to playing games of chance, casino facilities often include hotels, restaurants, and shopping malls. Some even host live entertainment. Even though casinos may be full of money, the aim is to entertain the public with fun. Casino gambling has become a new way of life for the rich.