Most casinos give out freebies to players. These bonuses are given out to the “good players” based on their amount spent and length of stay at the casino. These freebies can be anything from slot play to complimentary meals and drinks, or discounted show tickets. In the 1970s, these incentives were so popular that they were considered a lucrative marketing tool for casinos. They also allowed casinos to build up databases of their regular patrons, which they can use for advertising and trends analysis.

It may be hard to imagine a customer spending tens of thousands of dollars on his or her first visit to a casino, but the right marketing strategy can win loyal customers and increase revenue. In addition to attracting high rollers, casinos must also keep in mind the emotions of their customers. In other words, casino marketing must appeal to different emotions in order to attract new and repeat customers. Here are a few tips to help your casino create a loyal customer base:

High rollers: Unlike average gamblers, high rollers spend more money than the average patron. They often play in special rooms, separate from the main casino floor, and the stakes are often tens of thousands of dollars. High rollers are rewarded with extravagant inducements, including free cigarettes and free drinks. This allows them to feel as if they’re winning every time. In addition to giving out free comps, casinos also provide high rollers with lavish personal attention.