While a winning streak is the ultimate reward, sometimes a casino host’s encouragement may be detrimental to problem gamblers. Problem gamblers, however, are not the only ones at risk. As many as 20 percent of regular gamblers are pathological or problem gamblers, and they spend between thirty to sixty percent of the total revenue from gambling. For that reason, it’s important to recognize and deal with these players’ behavior.
One of the biggest challenges for a player who wants to avoid losing money at a casino is recognizing the signs of intoxication. A casino that lacks windows and clocks is an invitation to intoxication, which can impair a player’s judgement. During the trial, it was clear that casino management had a callous disregard for the safety of its customers. As a result, it was surprising to learn that a casino employee was negligent in failing to identify the hazard in time.
The key to protecting a casino’s patrons is to know their pain points. Casinos use sophisticated computer programs to monitor player cards and track their behavior. These computer programs alert casino hosts to any unusual behavior, such as a frequent or excessively large loss. Then they can take steps to make patrons’ experience more pleasant, such as offering free drinks or meal vouchers. The goal is to create an environment that encourages repeat business. By keeping track of their customers, casinos can better serve their customers and maximize their bottom line.