A casino’s customer service efforts are focused on providing perks that reward players for spending money. These perks are called “comps,” and are often referred to as free items. In the 1970s, casinos in Las Vegas were famous for offering cheap buffets and show tickets in exchange for discounted travel packages. This strategy was designed to attract a large volume of people to Las Vegas, which fueled their gambling revenue. By filling the hotel rooms and casino floor with people, casinos were able to maximize their profit margins.
Today, casinos use a variety of technology in their operations. In some cities, video cameras and computers are used to monitor casino games. Many casinos use “chip tracking” technology, which involves using betting chips with built-in microcircuitry to track wagers minute-by-minute. Some casinos also monitor roulette wheels for statistical deviations and offer luxurious inducements to big bettors. The latest casinos also offer enclosed versions of games, where players can place their bets through buttons instead of interacting with dealers.
In recent years, casinos have increased the use of technology. Computers and video cameras are regularly used in casino gaming. Some casinos have even gone as far as installing microcircuitry in betting chips, allowing them to keep track of every wager made by a patron minute-by-minute. Some casinos even monitor roulette wheels to prevent statistical deviations. And there are also enclosed versions of games that don’t require a dealer and allow players to place bets using their computers.