Casino is a place where money changes hands and people gamble. In casinos, the house has an edge over the players. Some casinos are run by government or other regulated entities, while others are private businesses such as resorts and on-line gambling. Because of the large amount of currency handled in a casino, there are risks that patrons will cheat or steal. Casinos employ a variety of security measures to prevent this.

The film Casino is a layered portrait of the city, revealing not only its ties to organized crime but also its opulent past. It also illustrates the way Vegas has evolved into a family-friendly destination. In his role as Nicky Santoro, Joe Pesci is as good as ever. And although the movie is not quite as sexy as Boogie Nights or Showgirls, it still conveys a sense of nostalgia and despair about the future of Las Vegas.

In addition to gambling, casinos offer other activities such as restaurants and hotels. To attract visitors, they use lighting and music to create a euphoric atmosphere. They also waft scented oils in the air to make customers comfortable. These elements help to keep people from leaving too quickly.

Unlike other business sectors, casino marketing is highly competitive. Casinos are competing against each other as well as non-gambling resorts, on-line gaming and a large illegal gambling business. To make their brands more discoverable, they use a variety of strategies including social media promotion and search engine optimization.