A casino, also known as a gambling house or gaming establishment, is a facility for certain types of gambling. Many casinos are combined with hotels, restaurants, retail shops, and other entertainment facilities. In the United States, casinos are licensed and regulated by state governments. In addition, many of these establishments promote responsible gambling and provide tools such as reality checks, deposit limits, and self-exclusion.

Casinos make money by giving patrons free alcohol and other perks while they play. They calculate the expected return of each game, and it’s rare for a casino to lose money for even one day. The math is complex, and casinos hire people like gaming mathematicians to analyze their games.

In addition to monetary gifts, casinos also give away free food and drinks, free transportation, reduced-fare hotel rooms, and other incentives to attract and retain players. These are called comps and promotions. They are distinct from monetary gifts that are redeemed for cash, which are called bonuses.

The most successful casinos know that their customers are seeking to accomplish a “job to be done.” They understand that their job is to create an unforgettable experience for guests and employees alike. They also know that the event trends shaping their industry are constantly changing, and they need to stay ahead of the curve. With the right marketing, casinos can evolve from middle-of-the-pack competitors into industry-leading powerhouses.