The people who come to a casino share one thing in common – they’re looking for a good time. While some tut-tut when the dice don’t go their way, most have a smile on their face and a sense of optimism. That’s why it’s so important for casinos to double down on their entertainment offerings. This will help them attract and retain more customers in the long run.

Besides a variety of gambling games, casinos also offer dining, drinking, entertainment and other amenities. These features are designed to make people feel happy and relaxed, and they can improve your casino’s discoverability. This article will explore tried and true casino marketing strategies that will boost your business’s reputation in the eyes of your audience.

Casinos depend on security and technology to keep the gambling going as planned. They monitor each game for blatant cheating like card or dice marking, and they have high-tech “eyes-in-the-sky” systems to track every table, window and doorway. They also use chips with built-in microcircuitry to keep tabs on the exact amounts being wagered minute by minute, and to detect any suspicious betting patterns.

Casinos offer free hotel rooms, dinners and tickets to shows for their biggest spenders (known as comps). They also provide limo service and airline tickets to regulars who make big bets. This way, they can entice high rollers to gamble more money, and they can keep them coming back for more. They may even hire a professional gambler to keep track of their play and make recommendations.