In the twenty-first century, casinos are getting more selective, focusing more of their investments on high rollers alone. These players usually spend far more than average, and they gamble in special rooms separate from the main casino floor. High rollers spend thousands of dollars on their bets, and they get lavish attention and comps worth tens of thousands of dollars. They are also the only type of players who can win in a game involving a high house edge.

Besides keeping track of the house edge and variance, casinos must know their cash reserves, which they use to decide which games are the most profitable. These tasks are performed by mathematicians and computer programmers, known as gaming analysts. Many casinos hire outside firms to do this work because they don’t have the expertise to do it themselves. In other words, casinos outsource this work to the experts. This way, the casinos can focus their attention on the other aspects of their business.

Marketing the casino is crucial to keeping customers happy and coming back. Casino patrons are looking for more than just games, and they may need food or drinks after a long day of gaming. Or they may want to bring their family members to watch a live show. Casino marketers understand that these non-gaming attractions are what keep players on the property and are the key to retaining loyal customers. Below are some general strategies for marketing a casino. So, how do you create loyalty in your casino?