Casinos are places where champagne glasses clink, locals and tourists mingle, and everyone is trying their luck at games of chance. These casinos offer a wide variety of entertainment options, such as stage shows, delicious restaurants and luxurious hotels. They may also host private events, such as weddings, birthday parties, family reunions and business retreats. To attract the most guests, casinos need to focus on delivering an experience that’s unique from other nearby venues and attractions.

To attract the best players, casinos need to reward them with comps (complimentary goods or services) that are based on the amount of money they spend at the casino. These rewards can include free hotel rooms, dinners, show tickets and limo service. They can even include airline tickets for the biggest spenders.

Casino, the 1995 movie from Martin Scorsese that resurrected the career of Robert De Niro and Joe Pesci, is an adrenaline-pumping crime thriller with an underlying message about the changing nature of organized crime. The violence is shockingly vicious, but it’s tinged with ambivalence—perhaps a reflection of Scorsese’s belief that the era of violent crime is passing and that today’s Vegas looks too much like Disneyland.