A casino is a place to gamble and win money while having fun. It is an exciting place that’s filled with flashy decor, music, and shows. The games are a mix of skill and chance, and you never know what you’ll get lucky enough to win.

A few decades ago, casinos focused on demographic information like age, income, and education to determine the behavior of their audiences. This is still useful, but it’s not the whole picture.

For example, a person on vacation may not have the same needs as a business traveler in town for a conference or family reunion. The most valuable information for casino marketers is knowing the why and what of their audience.

Using location-based marketing, casino brands can promote their unique amenities, locations, and events to attract new guests. These methods can also help drive more foot traffic and increase word-of-mouth mentions for the brand.

Another way that casinos keep their guests happy is by promoting their food and beverage offerings. Often, these venues have top-rated restaurants and bars. They can also use targeted social media campaigns to increase engagement and customer retention.

In the end, Casino is a riveting story about greed and corruption. It doesn’t shy away from violence and treachery, but it does have a sense of humanity that keeps us invested in the fate of Ace and Ginger.