A casino is more than a place to gamble and try your hand at games of chance. It’s a place where champagne glasses clink, locals and tourists mingle, and the atmosphere is electric. It’s a place where you can try your luck at blackjack, poker, bingo, or even karaoke and leave with a smile on your face.

The thrill of a potential win keeps people coming back again and again to play the games at a casino. But there’s one thing to remember: a casino isn’t a charity. While they give patrons a mathematical expectancy of winning, it is nearly impossible for anyone to win more than they are paying in bets. And that’s exactly why casinos spend so much time and money on security.

Casinos have to protect the privacy of their guests while ensuring they are playing fair and that no one is cheating or stealing. With high-definition cameras constantly streaming data to the surveillance department, the phone is ringing off the hook from pit bosses reporting suspicious activity, and the staff are always on their toes to ensure everything runs smoothly.

If you want to attract more group business, consider using Cvent’s Competitive Market Ads to promote your casino to event planners in similar markets or sister cities. This strategy gives your casino major exposure to a highly-targeted audience and helps you earn business that you wouldn’t have found otherwise. Check out our casino marketing tips and tricks for some tried and true strategies that will boost your discoverability in the casino world.